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6 Approaches to Your Company Blog

first_imgA Web Developer’s New Best Friend is the AI Wai… Related Posts Tags:#start#startups#tips Top Reasons to Go With Managed WordPress Hosting In the last few months several startups have asked me how to approach corporate blogging. Judging by the frequency of requests, Gartner was right in suggesting that corporate blogging is rising up the “slope of enlightenment” and about 2 years away from widespread mainstream adoption. The road to enlightenment has been a long one. In the past ten years we’ve learned that company blogs should not be press releases, sales pitches or plagiarized quotes from Dale Carnegie. You reach enlightenment when you learn to respect your readers. If you want someone to bookmark or retweet your posts, then give them a useful resource. Below are a few approaches you can take to increase the dialogue and comments on your blog. 1. The Operations Blog: Many company blogs focus on the internal workings of the startup and how teams have managed to increase efficiencies. For example, marketing teams have dissected their efforts, COO’s have talked about their transition to cloud services and HR teams write about their employee wellness plans. Sometimes your story along with links to useful vendors is a great resource for others. 2. The Veteran / Inspirational Blog: This type of post is best suited to the second time entrepreneur, agency founder or well-established investor. It often offers stories about the climb to a position of power as well as some of the lessons learned along the way. If you’re attempting this approach you should already be in a position of mentorship for others. You want people linking to your article in the hopes that they’re revisiting it as a point of inspiration. 3. The Prediction Blog: Both the iPad and Google Buzz have been huge news stories in the last few days. Your little corporate blog isn’t likely to outshine the stories from major tech blogs and media outlets, but you can provide some relevant predictions for your specific industry. For example, if you’re a consumer facing web startup with a real estate focus, you could highlight the use cases for Buzz and its geo-locational features. 4. The Research Blog: If your company deals with large amounts of anonymized data or your startup specializes in analysis or monitoring, then the research blog is a good way to aggregate your findings and pinpoint trends. The best way to write this post is to summarize key findings and make suggestions on how others might adapt. If you’re not confident in your recommendations then you can ask for quotes from industry veterans. This method is often used by analysts and real-time monitoring startups. 5. The Community / Advocate Blog: This type of blog only really works if you have a large number of stakeholders who need your support and direction. Planet Mozilla is a great example of a resource that focuses on internal events; nevertheless, these internal events help thousands of open source developers contribute to Mozilla projects. If you’ve got lots of 3rd party developers, designers or contributors, this may be a good option for you. 6. The Coolhunter Blog: This blog is perhaps the toughest one to pull off because not only do you have to be confident in your ability to spot emerging trends, but you also have to make sure that the trends are relevant to your community. On-demand manufacturing site Ponoko does a great job of showcasing design while inspiring community members to build their own pieces. center_img dana oshiro Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Techie murder: kin demand strict probe

first_imgPune: The kin of Rasila Raju O.P, the Infosys software engineer who was murdered last month, submitted a memorandum to Pune Commissioner of Police Rashmi Shukla on Thursday, urging a thorough probe in the murder.Ms. Raju (24) was found strangled to death inside the premises of the Infosys campus in the city’s Hinjewadi IT Park on January 29. A security guard of the campus, Bhaben Saikiya (26), has been arrested in connection with the case.Speaking to The Hindu, Rasila’s father Raju O.P. said the family has submitted a six-point memo to Ms. Shukla, in which they have urged the police to probe whether the murder was committed by more than one person.Evidence submitted Rajan Nair, of the Pune Malayalee Federation, said, “We have also submitted evidence that Rasila was under pressure three months before her death and have urged the police to probe accordingly. We have further requested that IT firms carry out thorough background checks of security personnel.”According to Mr. Nair, the Commissioner assured the kin that every evidence was being looked into and that ordinary ‘work pressure’ had to be distinguished from sinister circumstances, which may have contributed to the murder.Mr. Nair added, “We also seek the appointment of noted lawyer Ujjwal Nikam as Public Prosecutor in the case and demand capital punishment for the accused.” Earlier, the kin had submitted a Memorandum of Agreement to the human resource authorities at Infosys for seeking the dues and ex-gratia payment amounting to ₹1.25 crore. The kin said the authorities have responded positively.Ms. Raju, who hailed from Payimbra village in Kozhikode city, Kerala, had been working with Infosys since 2015.The prime suspect, Saikiya, a native of Assam, is in judicial custody till February 21. He purportedly used to stare at the victim in an improper manner, which caused her to warn him of a complaint. According to police, this is supposed to have triggered the crime.Saikiya, who fled after the murder, was nabbed from Mumbai’s Chhatrapati Shivaji Terminus (CST) by the Pune police in the wee hours of January 30. He was attempting to escape to his native village in Assam.Soon after the event, Ms. Shukla questioned the security measures at the Infosys campus.last_img read more

Ravenshaw V-C, others freed after 13 hours

first_imgRavenshaw University Vice-Chancellor Ishan Kumar Patro and other officials, who were confined to a room by some students for nearly 13 hours, were freed by the police on Tuesday morning. The students had gheraoed them in protest against the cancellation of students’ union election.The university authorities had on Monday cancelled the election due to widespread unrest on the campus. Like last year, the authorities had decided to hold indirect election to the Students’ Council, which was opposed by some students.“While we were discussing the election issue, some students gheraoed us and did not allow anyone to come out of the room despite our repeated requests. They kept us confined to the room for about 13 hours and did not even allow the ladies to use the washroom,” the V-C said, adding that stringent action would be taken against the offenders.Expressing anguish over the conduct of the students, Prof. Patro indicated that students of the women’s hostel who stayed outside their hostel beyond 12 a.m. on Monday will be issued show-cause notices and their parents would also be intimated. “In the absence of a satisfactory reply, the hostel seats of the offenders will be cancelled,” Prof. Patro said“Although, these protesting students were creating a situation necessitating to declare sine die in the university, I am not going to upset the academic interests of 8,000 students”, the V-C said and added that a large section of the students was not interested in the election.last_img read more

Three Surat fire victims cleared Class XII exams

first_imgThree of the 22 students who died in the fire on Friday had appeared for the Class XII Board exams and cleared them comfortably, as per the results that were declared on Saturday.The students were identified as Yashvi Kevadiya, Mansi Varsani and Hasti Surani. “While Yashvi passed the exam with 67.75 percentile (C1 grade), Mansi received 52.03 percentile (C1 grade) and Hasti scored 69.39 percentile (B2 grade),” said Surat police spokesperson P.L. Chaudhari.last_img

Shah urged to ensure justice for Sanaullah

first_imgCongress MP Gaurav Gogoi has urged Union Home Minister Amit Shah to ensure “justice” to Kargil war veteran Mohammad Sanaullah, who has been recently declared a ‘foreigner’ and sent to a detention camp. Mr. Gogoi, in his letter to Mr. Shah, made available to the media on Thursday, urged him to institute an inquiry into the alleged inefficiency of police officers who verified his documents and the subsequent declaration of the former Army personnel as ‘foreigner’ by the Foreigners’ Tribunal at Boko. The Congress MP, elected to the Lok Sabha for the second consecutive term from Kaliabor, demanded that the erring officials be barred from continuing their duty in such “irresponsible manner”. People of Assam are pinning hopes on the central government for justice, he insisted. “Sanaullah’s long service in the armed forces is proof of his patriotism and citizenship and we sincerely want relief for the veteran aAmyman,” the MP added. A resident Kolohikash village in Boko area of Kamrup district, Mr. Sanaullah was serving as a sub-inspector in the Assam Border Police before being declared a “foreigner” on May 23 and dismissed from service.Decorated ArmymanEarlier, he had also served in the Electronic and Mechanical Services of the armed forces and was awarded the President’s Medal in 2014. He is currently lodged at a detention centre at Goalpara district in the State.last_img read more

Cruz continues to show his worth for Gilas

first_imgLacson: SEA Games fund put in foundation like ‘Napoles case’ LOOK: Jane De Leon meets fellow ‘Darna’ Marian Rivera View comments Carl Bryan Cruz. Photo by Tristan Tamayo/ INQUIRER.netOutshining his famed teammates, Carl Bryan Cruz continued to show why he’s part of Gilas Pilipinas as he delivered the biggest shots in the clutch on Friday.The former FEU banger drilled three crucial treys in the final five minutes to help the Nationals down Blackwater, 105-101, in a tune-up at Meralco Gym.ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games MOST READ Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Don’t miss out on the latest news and information. China furious as Trump signs bills in support of Hong Kong Sports Related Videospowered by AdSparcRead Nextcenter_img Cruz, though, just wants to show his worth for the national team every practice and every game.“I want to prove to them that I’m deserving of my spot here and I want to show it that I’m putting in the effort,” he said.And so far, Cruz’ efforts are showing as Gilas Pilipinas prepares for the numerous international wars starting in the 2017 Jones Cup.“We’re improving individually and we’re also doing that on defense. I feel we, as a team, are progressing every game,” he said.ADVERTISEMENT Jalalon tweaks ankle in Gilas tune-up a week before Jones Cup Pagasa: Kammuri now a typhoon, may enter PAR by weekend Nikki Valdez rushes self to ER due to respiratory tract infection Another vape smoker nabbed in Lucena But the hardworking forward said the credit for his 22-point outing goes to team’s system and it just so happened that he made the shots the defense was giving him.“I was playing with the flow of our offense. I’m in the right spot in the right time and I’m lucky that all of those went in,” he said in Filipino. “That’s the beauty of the dribble-drive, we’re always getting open.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsCoach Chot Reyes agreed with Cruz’ assessment, nothing that the Alaska rookie’s role is similar to those of Ranidel de Ocampo in the past.“Carl plays the role of Ranidel de Ocampo in this team and he knows what’s expected of him. The key now for Carl is to be able to do that on a consistent basis. We also have to be able to rebound when he’s in because he’s not the tallest of the fours and he’s an undersized big man,” he said. Pagasa: Kammuri now a typhoon, may enter PAR by weekend LATEST STORIESlast_img read more

India vs New Zealand 1st Test: New Zealand end Day 3 on 331 for 5

first_imgNew Zealand were 331 for five in their first innings, in reply to India’s 487, at stumps on day three of the first cricket Test at Sardar Patel Stadium here on Saturday.Brief scores:India 1st innings : 487New Zealand 1st innings: 331 for five in 117.3 overs (Jesse Ryder 103, Kane Williamson batting 87, Ross Taylor 56, Brendon McCullum 65; Pragyan Ojha 2/80).In their innings yesterday, India scored 487 in the first innings with a career best knock of 69 by off-spinner Harbhajan Singh. NZ spinners Daniel Vettori, playing his 100th test, and Jeetan Patel shared seven wickets each.”I thought the New Zealand bowlers bowled very well,” Harbhajan said. “They are a good side and it will take some effort from us to win this match. Thankfully, we have enough runs on the board.”In the morning session, Patel took the important wickets of VVS Laxman and Sachin Tendulkar as India scored only 63 runs in 30.2 overs on a slow pitch not conducive for stroke-play.Laxman and Tendulkar made 40 apiece in a partnership of 66 for the fourth wicket, but the pair took its time, adding just 29 runs in the first hour.Tendulkar, 13 overnight, was unable to keep the scoreboard ticking as Vettori employed a short mid-wicket and short extra cover to prevent singles.Tendulkar departed when he tried to break the shackles, advancing down the pitch to a Patel delivery, but delivering an easy chest-high return catch. Tendulkar faced 133 deliveries and hit five fours.”I am happy with our effort because this is not a spin track and the ball is only keeping low,” said Patel. “I am particularly happy to have dismissed Tendulkar as it is probably the biggest wicket of my career.”advertisementLaxman, 7 overnight, was trapped lbw at the stroke of lunch.Left-hander Suresh Raina fell for 3 as he failed to judge the pace of the ball and gave an easy catch to McCullum at short cover off Kane Williamson in the other wicket to fall in the morning session.Mahendra Singh Dhoni (10) and Zaheer Khan (1) did not do much in the second session, leaving Harbhajan and Pragyan Ojha to unexpectedly boost their side in a 66-run stand for the ninth wicket.Harbhajan, whose previous highest score was 66 against Zimbabwe at Bulawayo in 2001, hit five fours and three sixes.”The pitch is very slow and I am happy to have got runs when they mattered,” said Harbhajan. “But my job (of taking wickets) is still left and this is just a bonus.”He didn’t take a wicket in his first five overs, but seamer Zaheer removed opener Tim McIntosh for a duck, and left-arm spinner Ojha bowled BJ Watling for 6.- With inputs from APlast_img read more