The Town of Manchester has announced a full-featured online GISpresence for its parcel, zoning, and tax maps. Information availableincludes overall zoning maps, overall and individual parcel maps,individual parcel data, and other useful information such as zoningdistricts, flood hazard overlays, and aerial photos.The site was created by Main Street GIS, and is available online athttp://www.mainstreetmaps.com/VT/Manchester/(link is external). This project was done as acollaborative effort between the Town’s planning and assessing departments.
While conducting staff brand training for a credit union recently, a young member of the executive leadership team spoke up and said something profound. It’s sage advice for any bank or credit union entering new brand territory.The individual in question said “when it comes to our brand, there is no org chart.”Truer branding words were perhaps never spoken.His statement came after a few moments of explanation in which I explained that every person at the credit union, regardless of position, branch or title, has a vital role to play in the brand. Taking it even deeper, I gave every employee in the room the unofficial title of “brand ambassador.”The individual quoted above is absolutely right. When it comes to the brand of any bank or credit union, there really is no traditional org chart. Rather, branding is the responsibility of every person at the credit union from the CEO to the leadership team, frontline, backoffice, HR, marketing, IT, you name it. When done correctly, with spirit and enthusiasm, embracing the identity of the brand falls squarely on the shoulders of everyone at your bank or credit union. The brand org chart flows uniquely horizontally rather than vertically.Any brand is only as strong as its weakest link and no individual at your bank or credit union wants to (or can’t afford to) be that weakest link. A brand is a result of how it is lived both between employees and the consumers they serve. When a bank or credit union adopts a brand, titles go out the window and everyone truly must become a brand ambassador (and this also applies outside traditional office hours and outside the four walls of your bank or credit union). continue reading » 29SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr