By Dialogo May 05, 2010 The president of Brazil, Luiz Inácio Lula da Silva, announced Monday the construction of a second bridge that will connect the border city of Foz do Iguaçu with Paraguay, opposite Ciudad del Este. Lula also affirmed that he himself will lay the cornerstone this year, before leaving office. “This second bridge that will be built in Foz, opposite the city of Presidente Franco (Ciudad del Este) in Paraguay, will be useful for economic growth and will create jobs along the border,” Lula said during a meeting with Paraguayan president Fernando Lugo in this border city. The first bridge over the large river that marks the border, the Paraná, connects Foz with Ciudad del Este and has been in use since 1965. Lula said that relations between the two countries “are exceptional right now.” “The whole world knows about my efforts for the success of Paraguay and for that of President Lugo. Brazil is conscious that its neighbors need to be economically strong, that they need to grow,” he added.
Barcelona president, Josep Maria Bartomeu, has confirmed the club are working on bringing in a striker this month. Aubameyang The La Liga giants are desperate for attacking reinforcements with Luis Suarez ruled out until the end of the season with injury. Pierre-Emerick Aubameyang is a target for Barcelona although they concede it is unlikely a deal can be agreed this month. Valencia striker Rodrigo is another option for Barca and Bartomeu confirmed his name is ‘on the table of the coaches’. “We don’t talk about players from other teams,” the Barcelona president continued.Advertisement “A replacement will arrive. I do not know whether it will be from Barcelona B or from outside. I like many players.” Meanwhile, Mikel Arteta has warned Barcelona off making a bid for Aubameyang. The striker has another 18 months remaining on his current deal and Arsenal may consider letting him go at the end of the season for the right price. Read Also:La Liga: Alba own goal hands Valencia win against Barcelona After his side’s FA Cup success over Bournemouth, Arteta said: “‘I want Auba here 100 per cent. FacebookTwitterWhatsAppEmail分享 Loading…
The event was attended by the 2002 World Cup final referee Pierluigi Collina, now president of the FIFA referees’ committee.He urged the assembled referees to retain their “hunger” to be selected for Russia.“The months between today and the day when the World Cup in Russia kicks off, this period is everything,” he said.The referees will practice using the Video Assistant Referee (VAR) system during their stay in Doha, said Massimo Busacca, FIFA’s head of refereeing, ahead of its expected use in Russia.Asked how many referees would be selected for the 2018 World Cup, Busacca said FIFA was looking for “quality” not quantity.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Referees from four countries boycotting Qatar attended a high-profile FIFA World Cup seminar in Doha on Monday, despite the ongoing Gulf political crisis.Representatives from Saudi Arabia, United Arab Emirates, Bahrain and Egypt were at the opening of the referees’ seminar, an almost week-long event which will help football’s governing body decide on the final list of those who will officiate at this year’s World Cup in Russia.Their presence came despite a bitter eight-month dispute which has seen Qatar, the 2022 World Cup hosts, isolated by neighbouring countries over Doha’s alleged support for terrorism and improved relations with Iran, Saudi Arabia’s arch regional rival.Doha denies the allegations.
“And if the brand makes a false claim, then the celebrity”And if the brand makes a false claim, then the celebrity is a victim of fraud, even more than the consumer and not a party to the fraudulent claim,” he said.Echoing similar view, Santosh Desai, esrtwhile adman and now managing director and chief executive of Future Brands, said, “I think it is a completely flawed co-relation that is being drawn. It is one thing to draw a co-relation and another to convert it into legally enforceable punitive action.”I think it is at best an association between two things and converting it into a hardline like a law is not fair. The advertiser has the primary responsibility and the celebrity is not competent to adjudge the technical viability of a product that he/she endorses,” he said.Brand consultant Harish Bijoor, however, feels both the company and the celebrity are liable.”Celebrities use their charm and appeal to entice consumers. Celebrities use their charisma to sell and tout. When they do that, they need to be more careful, especially so in the category of the foods and beverages, and skin care items, etc in particular. The key stakeholder is the brand owner, and then it is the brand-endorser. Both are liable.”Varun Gupta, managing director of Duff & Phelps, a valuation services firm, said, “The intent is perfectly legitimate but the implementation needs to make sure that you go after the celebrities only if you prove that they were aware of any malafide intentions and they still went ahead with the endorsement.”advertisementDesai points out that with the power of social media, people are quite vociferous in their views and use it well to let the celebrity know their displeasure.”Being a public figure, if people dont like it they will let you know but to convert that into a legal liability and responsibility is to overstep,” Desai said.Recently, cricketer M S Dhoni had to resign as brand ambassador of Delhi-based developer Amrapali, after residents of a housing society started a protest campaign against the builder and the cricketer on the social media.Gupta further says if the recommendations become a law, celebrities could start charging a higher fee while cutting back on endorsement deals.”Celebrities may start demanding higher fees, and may become more selective in what they endorse. They may also make their contracts more complicated, demanding indemnities from advertisers. It would certainly make the whole business more complicated,” he said.Bijoor, too, expects celebrities to seek full indemnity on their involvements from brand owners.”Brand endorsers will be forced to do better due diligence on brands they promote. They will show that much more care now,” he added. PTI DS BEN GK GVS