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Copyright legislation, a shot in the foot

first_imgDear Editor,I hope the intention behind these laws is to protect local content producers and not to prostrate to some external force, like the Motion Picture Association of America.Intentions aside, in my humble opinion it is extremely short sighted. Foreign sourced movies and music represent 99% of the entertainment media circulating Guyana. I challenge anyone to show me how enforcing copyright will make local producers any significant gain. If anything, it will be damaging to them, piracy has proven to be a big driver in increasing audiences and mindshare across the industry. In fact, movie companies leak movies to tantalize audiences, and increase their box office returns.Economically, it is converting all the DVDs, CDs into massive profits for foreign companies and exporting even more of Guyana’s wealth outside the borders where it will not circulate to profit a Guyanese. On average a DVD or CD is twenty (20) USD, which translates to $4000.00 GYD. Is the Guyanese public now paying taxes to pass laws and pay enforcement officials to fill the coffers of first world companies? This is extremely harmful to the Guyanese people.Another extremely troubling scenario is the extent of the copyright legislation. Will it extend to software? Leaving out the private sector, I know government agencies that run pirated software. Will they be paying all the license fees for all of their users now? This is the government shooting itself in the foot.To the ethics of this matter, we should remember, not too long ago when Guyana had a trademark case against a US sugar company about the use of the name “Demerara Gold”. Guyana lost that case when in fact “Demerara” is the actual description of the source of the sugar in Guyana and the foreign company had no such basis.The world is governed like a business and we should reflect on the fact that while the US was in its developing phase, they paid no respect to intellectual property rights of others and they stole inventions to advance themselves.Now that they find themselves in the driver’s seat, they changed the rules of the game to suit their pockets and are belligerent in getting every penny for any intellectual property they deem to be owed to them. I implore the runners of this country to be practical and not shoot Guyana in the foot.Sincerely,Yogistra Andersonlast_img read more

Turn Interest into Sales

first_imgNeed Exists. Uncover it to Increase Sales.“Interest is often the counterfeit of need,” writes Ken Krogue, co-founder of InsideSales.com. A catchy phrase yes, but what does it mean?Kroque uses this sales adage often, and applies it to B2B sales. The phrase means, that when a customer decides to buy, it is because they have recognized the need to solve a particular problem. Interest alone does not equal sales.Kroque tells his sales reps, that the three keys to transforming interested customers into buying customers are:Accentuate the need and why it should be addressed now rather than later.A problem is not a problem, if no one sees it as one and sometimes the wrong decision-maker recognizes the problem. This is why sales people must be able to identify where the “problem” lives in the corporation. A salesperson can also show a prospect a problem they didn’t know they had. This acts as a motivating force and builds trust.Once the problem is clear, a prospect must believe that there is a solution and that you have it. Educate your prospects on how your product fixes their issue. Use case studies, research and customer feedback to back up your story.Interest gets the conversation started, but need will land the sale.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more