Washington political leaders from both parties praised President Barack Obama and U.S. military and intelligence forces for Sunday’s successful operation that killed al-Qaida leader Osama bin Laden.“The killing of Osama bin Laden by American special operations forces is welcome news and a significant blow against al-Qaida and radical Islamic terrorists,” said Kirby Wilbur, chairman of the Washington State Republican Party. “However, the war on terror continues and we need to remain vigilant in case of retaliatory responses. My deepest congratulations to the American military forces and intelligence and counterterrorism personnel who carried out this operation. There are none better in the world. As they say, you can run but you’ll just die tired, because we will find you.”“I also want to congratulate President Obama as well, for continuing the policies of pursuit of these terrorist leaders and authorizing their termination,” Wilbur said. “Justice has been partially served this day, but we are a long way from winning this war. The outcome is not in doubt but the length and cost of the war, in both human and material terms, remain as unanswerable questions. May God bless the American military, the intelligence community, our president and the United States of America.”Sen. Maria Cantwell“Osama bin Laden’s death will be remembered as a major turning point,” said U.S. Sen. Maria Cantwell, D-Wash. “The long wait from 2001 is over. Osama bin Laden’s death will be remembered as a major turning point in our efforts to fight his terrorism network. The American people are grateful for the service of all our military and intelligence community.”“Today, we remember the lives of those who were lost on Sept. 11, and we give our deepest appreciation to those who defend our freedom every day,” Cantwell said. “The death of Osama bin Laden is a major step forward in the fight against terrorism, but we must continue our efforts to confront the social and economic conditions that give rise to violent extremism around the world.”
Starting Jan. 1, the state’s lowest-paid workers will get a 37-cent raise, an annual increase mandated by a 1998 voter initiative that requires the yearly adjustment.Washington’s minimum wage – already the nation’s highest – will increase from $8.67 per hour to $9.04 per hour, the state’s Department of Labor & Industries announced today. The minimum is adjusted each year according to the Consumer Price Index for urban wage earners and clerical workers. L&I said the index increased 4.258 percent during the 12-month period ending in August.Washington is one of 10 states that adjusts its minimum wage based on inflation and the Consumer Price Index, L&I said. The others are: Arizona, Colorado, Florida, Missouri, Montana, Nevada, Ohio, Oregon and Vermont. Oregon announced earlier this month that its minimum-wage workers will get an extra 30 cents an hour next year. That state’s minimum wage is set to rise to $8.80 per hour on Jan. 1.
OREGON CITY, Ore. (AP) — Voters in Clackamas County, Ore., south of Portland appear to be approving a ballot measure that’s considered to be anti-light rail.The Oregonian reported (http://is.gd/ZOPk1a) that early returns Tuesday night showed 60 percent of voters approving Measure 3-401.The measure would require countywide voter approval before officials could spend money to finance, design, construct or operate any rail lines in the county. Generally, opponents of the Portland-Milwaukie light rail extension have supported the measure, and light rail supporters have opposed it.It’s unclear whether the measure would affect the Orange Line, the Portland-to-Milwaukie project that’s already under construction.The newspaper says county commissioners have obtained a private loan from Bank of America to pay TriMet a $19.9 million tab for the $1.5 billion project.
Clark County Commissioner David Madore hasn’t been shy about publicly criticizing C-Tran in recent months, often accusing the transit agency of misconduct or undue secrecy.Now Madore appears to have escalated the offensive by taking it to the Washington State Auditor’s Office, and reaching out to at least one outside attorney.Madore, who also serves on the C-Tran board, sent an email to the auditor’s office in April outlining a series of accusations related to C-Tran’s handling of public records, how it follows its own policies and how it approved a controversial contract with TriMet last fall, among other claims. The complaints were formally submitted through the auditor’s “citizen hotline,” and Madore sent a separate email to a Seattle law firm alleging the same misconduct.That came as news to C-Tran, which didn’t find out until after the fact, said public affairs manager Jim Quintana. The emails were recently released by the county in response to a records request by Vancouver resident Michele Wollert, who then passed them on to C-Tran.That’s how Vancouver Mayor Tim Leavitt, C-Tran’s board chair, learned of Madore’s complaint, he said.“It is rather disappointing that we have to receive this kind of correspondence from citizens in our community,” Leavitt said. Not coming directly to other board members showed a lack of “nerve” and “professional courtesy,” he added.
Suncity Group has become the majority shareholder in Russian IR operator Summit Ascent Holdings after acquiring a further 24.66% stake in the company on Tuesday.The purchase, which includes 286,048,464 shares – equivalent to 19.21% of Summit Ascent’s issued share capital – formerly held by Taiwan’s First Steamship Company Limited and another 83,958,000 shares (6.44%) held by First Steamship Chairman Kuo Jen Hao, lifts Suncity’s interest to 27.94% with its listed arm having previously acquired a 3.29% stake late last year. Suncity launches Japanese website, unveils Wakayama IR concept JW Marriott at Galaxy Macau named venue and Galaxy Entertainment Group named Venue Sponsor for 2019 Asian Gaming Power 50 Black Tie Gala Dinner Load More News of the HK$718 million (US$91.5 million) transaction comes three weeks after First Steamship revealed it was considering an offer to sell its entire stake in the company. One of its subsidiaries, First Steamship S.A., still holds another 12.67% stake in Summit Ascent via its own wholly-owned subsidiary Heritage Riches Ltd.Summit Ascent owns the first integrated resort to be developed in Russia’s Primorye gaming zone near Vladivostok, Tigre de Cristal, which is featured in the April 2019 edition of Inside Asian Gaming.In a filing with the Hong Kong Stock Exchange, Suncity Group said the acquisition was funded by financing from its Chairman Alvin Chau, who earlier this month approved an unsecured loan facility of up to HK$1.5 billion via his wholly-owned company Star Hope Ltd. RelatedPosts Suncity Group looking to develop new resort hotel in Okinawa, Japan after US$10 million land purchase
The top 10 most read stories on www.employeebenefits.co.uk between 31 March and 6 April 2016:EXCLUSIVE: Reward Gateway owner acquires Perkz.Is pet pampering coming to a workplace near you?Employee Benefits Awards 2016 shortlist unveiled.How will the Budget 2016 affect employee benefits?US women footballers file equal pay complaint.Golin introduces unlimited leave and enhances benefits package.Royal Mail managers ballot on industrial action over pay.What lessons can reward professionals learn from sport?Facebook, Google and Nasa among America’s Best Employers.Emma Hart: Sport teaches motivation and teamwork.
Investing in pensions education and guidance provides benefits for employers and employeesOver the past few years, the pace of change in the pensions industry has posed a number of challenges for employers. Not only has it required organisations to review and adapt their pensions provision, they have often had to do so at a moment’s notice, in some instances while still trying to digest what this means for pension scheme members.Employers are not the only ones who have had to get to grips with the implications of changes such as the pension freedoms and reductions in the annual and lifetime allowances; in order to make the best savings decisions, it is key employees do the same. The complexities involved, however, do not make this an easy task, so it is hardly surprising that just under half (47%) of respondents to this year’s Employee Benefits/Close Brothers Pensions research say that the biggest impact of the pension freedoms on their organisation has been in more staff wanting and needing guidance around their pension decisions at retirement.With more choice and flexibility than ever now available to pension scheme members at retirement, making the correct decision for their circumstances is crucial. Just under half (46%) of respondents now offer their staff support at retirement, with 68% of this group doing so because they want to support employees in making informed decisions at retirement.But when it comes to support for the broader workforce, this does not yet appear to have materialised. This year, just 28% of respondents provide financial education for staff; a percentage that has changed little year on year.Without sufficient information and guidance, however, there is a risk of employees reaching their target retirement age without the savings they need for their desired standard of living in retirement. If they decide to remain in work for longer as a result, this may mean employers find themselves dealing with an increasingly disengaged and demotivated population blocking the upper echelons of their organisation’s talent pipeline at the expense of fresh new talent coming through.Investing in education and guidance for employees of all ages, therefore, can be advantageous for employers.With further change on the horizon in the form of the lifetime individual savings account (Lisa) and the potential, currently unknown, impact of Brexit, such support is likely to become even more vital for pension scheme members.Debbie Lovewell-TuckEditorTweet: @DebbieLovewell
Credit: Central Intelligence AgencySomething for the weekend: It is essential that employers take into consideration their specific employee population when tailoring a motivation strategy. For example, the Central Intelligence Agency (CIA) motivates its explosive detection K9 unit puppies by offering extra playtime, additional breaks and a choice of kibble.The puppies, who work alongside human handlers, are trained in how to detect explosive odours, however a hard day at the office leads to dog psychologists implementing different motivation tools to help keep the pups focused on their training.To combat boredom, handlers and psychologists will look to motivate canine staff with extra playtime or additional challenges, while on some occasions puppies are given an extra break to help them recoup their energy. The puppies could also be given a choice of kibble at snack time in order to defeat any potential food allergies.The motivation strategy is used when puppies are acting lazily, perhaps guessing where the odours are rather than using their skill set, or when they are showing a general disregard for human colleagues delivering the training.Despite this inclusive motivation and engagement approach, not all puppies enjoy life as an explosive detection K9. For example, recent trainee Lulu (pictured) retired from the K9 programme this week due to a lack of interest in the job role. She was retired by the organisation in order to help improve both her physical and mental wellbeing.Lulu now lives with her former co-worker, who acted as her handler, and spends her days playing with the family’s children, sniffing out rabbits and squirrels instead of explosives, and enjoying her favourite foods from her own dog dish.Here at Employee Benefits, we think the CIA’s motivation strategy is perfect for this specific workforce. As an editorial team, we feel our tailored motivation strategy should probably include cake and access to our own personal coffee shop…
In 2003, Brent made another return to Indiana and joined the largest weather team in the nation, at WTHR in Indianapolis. It included a separate studio which housed a 24-hour weather station called “SkyTrak”. There, thunderstorms and snowstorms were tracked continuously for hours (on-air), from Illinois to Ohio. Several snow events later, Brent missed the warmth and sunshine of Florida and returned to WSVN as weekend evening meteorologist.Highlights of Brent’s weather career include covering the “Indy 500” Tornado Outbreak of 2004, and Hurricane Wilma in 2005. Both events made an impact by reinforcing his respect for what nature is capable of. Helping people through the big events, as well as the day-to-day stuff, makes it all worthwhile to Brent. He occasionally speaks to south Florida classrooms with that very message. Brent is also a former host of the Children’s Miracle Network Telethon and has donated his time to the Make a Wish Foundation. He’s an avid animal lover and has worked with the Humane Society on various events.Brent graduated from Ball State University with a major in Telecommunications. While at college, he was a member of Delta Tau Delta Fraternity and elected Student Body President in 1990-1991. He followed-up with a degree in Broadcast Meteorology from Mississippi State University.Brent is currently a member of the National Weather Association.You can see Brent’s weather forecasts on weekend evenings during 7 NEWS at 5:00pm , 6:00pm, 10:00pm and 11:00 pm. Brent also fills-in for Chief Meteorologist Phil Ferro, on occasion. Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. MeteorologistNothing is more important than your weekend and no one gives you a more accurate weekend forecast than Meteorologist Brent Cameron. He constantly keeps a watchful eye on both sky and beach conditions when you need it most.Follow @bcameron7When storms threaten, he’ll calmly direct you through the stormy weather and let you know how and when to be prepared. Since south Floridians are often boating, Brent is also mindful of marine weather. Cruise passengers leaving the Port of Miami or Port Everglades can also check Brent’s forecast for the very latest tide information and boating forecast.Brent was hired at WSVN in the summer of 1999, making for a decade of service in the 7 Weather Center! He clearly remembers preparing for the move to Miami. “A friend told me I had it made,” he recalls, “this job would be in paradise and forecasting would be as predictable as it gets in weather.” Of course, nothing could be further from the truth. Brent quickly realized how many local influences come together to produce tricky weather conditions in south Florida.Brent’s forecasting experience covers a variety of weather from the mountains to the ocean waters, with lots of volatile flatland in between.His forecasting career began in western Montana. He was hired as the primary weather anchor for KPAX-TV, Missoula, in 1994. One year later, he jumped to WPTA-TV in Ft. Wayne Indiana, near his hometown of Wabash. There, Brent spent 5 years tracking tornadoes while monitoring wild weather extremes in the Midwest. Then, prior to the new Millennium, the opportunity arrived to move south and Miami became home.
PINECREST, FLA. (WSVN) – What’s better than puppies coming to campus during finals week? Puppies AND kittens! On Wednesday, Gulliver Preparatory brought several kittens and puppies to their campus in Pinecrest to help students de-stress from finals.Finals week is a very stressful time for high school students across the country, which is why Gulliver’s counseling and activities departments came together to bring several kittens and puppies to campus for students to pet and play with during their lunch break.Photo: Gulliver SchoolsAccording to the school, the Center for Disease Control and Prevention has evidence that social interaction between humans and dogs may lower stress levels in both the human and the dog.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. It appears that Wallock’s girlfriend was not injured. She is out of the area and is being protected by police.Wallock died on the scene. He’s originally from Jamaica and had not been in the United States very long. He leaves behind his parents and a young daughter.The shooting left Wallock’s father, Donald, both devastated and confused as to who would target his son. “That must be some grief that he’s been carrying way back there for somebody to do something like that,” Donald said.Wallock’s father said he has not watched the surveillance video nor does he plan to. “I’m just trying to cope with it,” he father said. “I’m not taking it, it’s just a bit of feelings.”He does expect justice in some form. “What goes around, comes around,” he said.Police believe a second person drove the getaway car, identified as a 2010 blue Nissan Altima, with the Florida plate EZXF13.If you have any information on this shooting, call Broward County Crime Stoppers at 954-493-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $3,000 reward. LAUDERHILL, FLA. (WSVN) – Police are combing through new surveillance video footage released Tuesday in hopes it will show who fatally shot a man outside a Lauderhill seafood market.The new video released shows the scene of the Lobster and Seafood Warehouse, near the 1800 block of Northwest 38th Avenue in Lauderhill. The shooting occurred on Monday, at 5:30 p.m.The victim, 34-year-old Gary Wallock, could be seen walking out of the market, alongside his girlfriend. According to police, they have other angles of surveillance video which shows a man allegedly lurking on the other side of the store, waiting for the couple.In one video angle, it shows the shooter playing with his phone or texting before crouching down beside an SUV.Once Wallock and his girlfriend walk to their Volkswagen Jetta, police said, the man runs, pulls out a gun and shoots Wallock at close range, at least 25 times. The victim was shot 13 times, and his body was shot even when on the ground.Another piece of video shows Wallock’s girlfriend as she runs away. The gunman shot after her and then fled the scene. Once the shooter was gone, Wallock’s girlfriend returned to the scene, but it was too late.“There were a lot of people. It’s a very busy area. It is Monday night; it’s of course a holiday,” said Lauderhill Police Lt. Greg Solowsky on the evening of the shooting. “Our detectives are reaching out to everybody that was possibly here at the time. We are speaking with some witnesses that remain on the scene, and we’re still trying to get their versions of the accounts that led up to this.”
NEAR LAKELAND, Fla. (WSVN) — A Fortune 500 company will be paying millions of dollars to repair a sinkhole that opened up in Central Florida.The Mosaic Company expects to spend as much as $70 million to repair the damage caused by a sinkhole near Lakeland.The sinkhole opened up last fall and sent 215 million gallons of toxic water underground.To date, engineers have pumped in around 1,000 truck loads of cement.“It’s a heavy industry worksite, but we are focused on safety,” said Jeff Golwitzer, the Mosaic Project Manager.The company hopes to have the work complete by June.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
HOMESTEAD, FLA. (WSVN) – A pilot made a precautionary landing after having trouble at the Homestead Air Reserve Base, Wednesday.The two-member crew managed to get out of the F-16 fighter jet after making a safe landing.They declared an emergency midair prior to the landing at the Homestead Air Reserve Base.Fire rescue crews responded to the scene and spoke with the crew.The pilot and his passenger is now waiting to determine what was wrong with the engine.There’s no word as to the nature of the emergency that led to the landing.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
CHICAGO—John Suhler, president and founding general partner of Veronis Suhler Stevenson,began his luncheon keynote on day two of American Business Media’s Top Management meeting here by saying that all feedback he’s received about the current state of the industry has been “suck, suck, suck!” He said that all ABM attendees “should feel in good company—there are very few bright lights in this environment,” a statement that drew both laughter and positive acknowledgement.Despite his description, Suhler was still able to provideanalysis on how to leverage brand equity based on media’s past thirty years.“Media spend has outgrown GDP by a couple of hundred basis points,” he said. “Solong term, generally broad-base media spend is outpacing economic growthconsistently over the many recessions and resets that we’ve had.” Suhler briefly discussed VSS’ b-to-b media investments (VSSis an investor in FOLIO: parent company Red 7 Media) and gave ABM members aquick look at a select section of its portfolio, suggesting that b-to-b mediacompanies bridge the growing gap through opportunities with targeted businessinformation services.Mark DiMassimo, CEO and creative director of DiMassimoGoldstein, talked about the industry from a marketing perspective. “As someonewho sells innovation and help clients face reality, I count on denial andunderestimation of change,” he said. “I expect most institutions that we workwith to get it wrong.” Of advertisers, he assured attendees, 64 percent continue toview business media as important. “User generated content is also important,especially in vertical markets,” he added, citing feedback from surveyed advertisers.During Tuesday’s first session, IDG CEO Bob Carriganintroduced Booz & Company panelists to speak about the results of Booz& Company’s survey, “A Roadmap for Profitable Growth.” Booz partners HarryHawkes Jr. and Matt Egol discussed how b-to-b and information companies aretransforming their capabilities to drive profitable growth, citing twopredominant paths that business media companies can take: marketers and endusers. While many companies do one or the other well, the study confirmed thatfew, if any, are able to excel at both.
As part of the promotion, Edwards also will serve as vice chairman of the National Magazine Company, which publishes 19 magazines in the U.K. Edwards joined the company in 1989. Hearst today promoted Duncan Edwards to CEO and chairman of Hearst Magazines International, and executive vice president of Hearst Magazines. Previously, Edwards served as CEO of the National Magazine Company, a subsidiary of Hearst.Edwards [pictured] replaces George J. Green, who will remain with the company until June when he plans to retire. Last June, Victor F. Ganzi resigned as Hearst CEO. The reason for his departure, he said, was irreconcilable policy differences with the board of trustees over the future of the company.
Consumer ad pages fell for the ninth out of 10 quarters since the Publishers InformationBureau began reporting on a quarterly basis in mid-2007, according to the group’slatest figures, released late Friday.During the third quarter 2009, pages fell 26.6 percent compared to the same period last year. Estimated ad revenues for the third quarter closed at $4.53 billion, down 18.6 percent.Ad pages increased 0.1 percent increase during the final three months of 2007, according to PIB. Through the first nine months of 2009, ad pages dropped 27.2 percent compared to the same period in 2008. Estimated ad revenue, meanwhile, decreased 20.3 percent to $13.66 billion.Of the 12 advertising categories tracked by PIB, Food & Food Products saw an increase in ad pages—3.9 percent compared to the same period last year. Automotive (-46.1 percent) and Financial, Insurance and Real Estate (-43.1) continued to see the biggest ad page losses.“Those gains [in Food and Food Products] suggest that marketers are adjusting their approach to economic conditions, for example, by trying to appeal to consumers who are choosing to dine and entertain at home,” Magazine Publishers of America executive vice president and CMO Ellen Oppenheim said in a statement.Fiften magazines during the third quarter reported ad page declines of 50 percent or greater. U.S. News & World Report—the former newsweekly that went to biweekly then to monthly circulation—saw the steepest declines, falling 91.2 percent to 27 ad pages, compared to 305.93 during the same period last year. Sport Fishing saw ad pages fall 73.6 percent and Sound & Vision’s pages fell 61.1 percent during the period.National Geographic Kids was the biggest gainer during the period, with pages increasing 76.3 percent. Rounding out the top three were AMI’s Country Weekly (42.5 percent) and Family Circle (31.5). Other notable gainers include Saturday Evening Post (22.8 percent), Scholastic Parent & Child (16.8), OK! (13.5), The Week (12.8) and Life & Style (8.4).Through the third quarter, U.S. News & World Report saw pages decline 75.6 percent. A number of boating magazines also had a difficult first nine months, including Power Cruising (-85.3 percent), Boating Life (-63.1), Power & Motoryacht (-56) and Boating (-50.6).In October, Condé Nast shuttered four magazines which all saw significant losses through the first three quarters: Cookie (-18.2 percent), Elegant Bride (-39.2), Modern Bride (-24.2) and long-running Gourmet (-44.4).The biggest gainers through the first nine months included Country Weekly (18 percent), OK! (15.5) and Family Circle (15.4).
Overall, ad pages across 12 market categories tracked by Publishers PIB were down less than a percent for full year 2010 and posted a 3.5 percent gain in the fourth quarter of the year (ad pages also grew in three out of four quarters in 2010). Six out of the 12 market categories tracked posted gains. Magazine publishers may have been the second biggest beneficiaries from the automotive industry bailout, with ad pages in automotive magazines jumping 16.9 percent. General Motors Corp. led all automotive advertising in magazines, spending $385.4 million in 2010, up 56 percent from 2009, according to PIB. Toiletries and Cosmetics had the second biggest gain in pages, up 11.6 percent, followed by Financial, Insurance and Real Estate with a 9.3 percent gain. Direct Response Companies posted the biggest loss, down 9.3 percent in pages. Meanwhile, the magazine industry posted a 3.1 percent gain in ad spending for the year (PIB typically calculates revenue using full rate card and not accounting for discounts). While overall ad pages were down slightly, 128 consumer magazines tracked by Publishers Information Bureau posted ad page gains in 2010, compared to just 22 in 2009. Food Network Magazine went from “most notable launch in 2009” to the biggest ad page gainer in 2010, according to Publishers Information Bureau, which said the magazine was up 78 percent to 796.5 pages. Other big winners include Destination Weddings & Honeymoons (+63.6 percent), Martha Stewart Weddings (+ 56 percent), and Boy’s Life (+42.8 percent). People Style Watch, the big winner in the first half of the year (+ 59 percent) finished 2010 with ad pages up 49.5 percent. Of the six Rodale magazines tracked by PIB, Women’s Health was the only one with a drop in ad pages for 2010 (-3.6 percent). However, the publisher says all six titles are up for their January/February 2011 issues, with Women’s Health leading the way (+30.6 percent).
A sponsored post that is re-Tumbled will be branded across the space and not just within a magazine’s Tumblr account—as more content is shared, the more exposure a publication’s brand and its advertisers receive.“It can take something you’ve done and take it throughout the network and expand it throughout the world very quickly,” Coatney said. “It speaks to the core of Tumblr—it’s people sharing things they love. I think of magazines in that way too and you hear that from readers all the time—they love what you do. Tumblr is a way to cement those bonds with the people who love what you do and talk to them as equals and peers in that space.” Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. During the 2011 FOLIO: Show at New York’s Marriott Marquis, keynote speaker Mark Coatney, director and media evangelist of Tumblr, provided the audience with insights into what the platform can do for publications. “In a nutshell, Tumblr is the most efficient way to tell your story the way you want it to be told: complete freedom of content combined with an excellent distribution network,” he told the audience in summary. “It’s the simplest way to share information and connect.”Coatney urged magazine publishers and editors to take advantage of the platform not only because of its usability, but also because of its growing popularity. There are 34 million Tumblr users worldwide and everyday there are about 40 million posts. Around 100,000 new individuals join every day and the platform has 100 million monthly unique visitors, with the average visit being about 23 minutes long. “If you have something really unique and interesting, this is a great way to expose it to a huge audience of people,” Coatney said. “It’s an effective sharing tool to quickly distribute content across an entire network.” The format of the social site is similar to Twitter—if a magazine is being followed by a reader, content posted by the publication shows up in a consumer’s feed. When an individual chooses to follow a media brand, Coatney said, content is delivered directly to them which can then be re-Tumbled or posted on a user’s own Tumblr blog, which is then pushed to that user’s followers.“With this format, you can talk as a peer to your readers,” he said. “That is a really core value that publishers don’t pay enough attention to—you need to be really engaged with your readers in a way that it’s a conversation among equals.”While Tumblr can open up a dialogue between businesses and consumers, Coatney also told the FOLIO: Show audience that publishers can use Tumblr as a free CMS—he estimates that there are currently over 260 media outlets on Tumblr, with a large percentage being magazines. Publications generate followers that re-post content, which can drive traffic and expand brand awareness. In addition to using Tumblr to interact and develop audiences and refer traffic, Coatney says the platform can be monetized to a publication’s advantage.“The conventional way to monetize on Tumblr is to put ads on the front of your blog,” he said. “You can start to think of Tumblr posts as things your magazine can sell and circulate throughout Tumblr.”
Under a “Hosted Technology Group” program, IDG will set up a LinkedIn group based on any number of IT market verticals, such as virtualization, mobile, cloud computing, and so on. Marketers can sign on for a one-year exclusive sponsorship of the group. Services include a dedicated IDG group manager, daily content, curated and managed discussion topics, ad placements and client-originated content marketing opportunities. A “Custom Technology Group” program is similar to the Hosted Technology offering but lasts for six months and lets the sponsor take the lead on content and topic. This program will likely be used for a client’s specific marketing campaign rather than being tethered to a broader tech vertical community. For its part, LinkedIn will be responsible for promotion, content distribution and member recruitment.Charles Lee, senior vice president, marketing services and custom solutions at IDG, declined to offer specific terms of the partnership, but both parties share in sponsor revenue. “IDG and LinkedIn both recognize revenue that aligns to their respective services included in the program,” he says. “We do not disclose pricing, but both social marketing packages are in line and competitive with each of IDG’s and LinkedIn’s individual services.”Both programs guarantee a certain engagement volume as well as group members. “Programs include guaranteed discussion posts, content volume, commenting activity, and group joins,” says Lee. “Sponsors get exclusive sponsor attribution, branding, and exclusive ability to control all elements of the right rail including display ads, videos, slideshare presentations and resource library.”LinkedIn’s built-in ability to target specific executive and industry segments should be watched closely by b-to-b media companies. IDG is jumping in just as LinkedIn is adding to its content services. It expanded its channel categories in May, allowing members to better tailor their homepage content streams. And in April, LinkedIn bought content curation platform Pulse. “Our vision for content is that LinkedIn will be the definitive professional publishing platform, and Pulse is a perfect complement to this vision,” said Deep Nishar, LinkedIn’s senior vice presdient of products and user experience, at the time. See Also: Q&A: LinkedIn’s Executive Editor Dan RothIn the meantime, LinkedIn is going to need content to feed to its membership segments, and IDG has stepped into that void, both as a way to feature its brands, foster discussion around them and leverage their content for marketing services opportunities. IDG is getting in early with LinkedIn’s content development efforts by expanding its partnership with the b-to-b social media platform. IDG Enterprise’s Custom Solutions group and IDG’s media brands, including Computerworld, InfoWorld, CIO and CSO, are developing LinkedIn groups to provide targeted marketing opportunities for b-to-b brand marketers.IDG set up a CIO Forum on LinkedIn several years ago, which now includes more than 50,000 IT members. This new partnership expands that concept into a more custom marketing services type of arrangement. The company will be offering two different sponsored group options that will use IDG media brand content as well as group management services.
Dan Cohen AUTHOR In an effort to ensure On Base is best serving the needs of its readers, we are asking you to fill out a five-question, online survey. Your feedback is important to us so that we can consider possible changes to improve the newsletter’s format and content. Everyone who fills out the survey will be entered into a drawing to win $100 off of registration to Installation Innovation Forum 2019 in Miami from March 4-6.Thanks in advance for taking this survey and helping us ensure On Base continues to meet your needs.