last week, relying on the Internet within a year, the rapid development of the explosion of red west master won the capital today tens of millions of yuan in the second round of financing, but also "new for old", shutting down the Wudaokou West master universe headquarters ", it is near the new 210 square meters flagship store all. Compared to those of traditional food of old, in recent years the prevalence of the "O2O" store is really fast. So these "Internet plus" the child is no disadvantage? And public comments about them is how? The traditional catering enterprises should learn what to listen to them? MO digs up their material, we chatted.
Even if the
property, difficult to block investment hot
West master is today the capital investment can be pocketed the eye, but in this round of financing in the process of West master still make "separation". Founder Meng Bing and Luo Gaojing on March 9 to the court proceedings, requiring Song Xin to transfer the price of $120 thousand valuation of nearly $24 million in equity. It sounds like a boil, but it has not been decided yet. Is in such a West master in the teeth of the storm, also announced to celebrate the second round of investment put up a pageantry, can not help but small MO don’t think it is to finance the quasi rally hype ~
in addition, MO also found that not only the "Internet plus food" of the West master obtained financing recently, Huang Taiji, called a duck, the old flower also have been visible halogen investment, now the Internet catering industry investment enthusiasm and now the weather continues to heat up
marketing Bo eyeball, difficult to discuss customer heart
founder Huang Taiji improvement, "a duck called aliens" valued at over fifty million, deliver a Mercedes Google glasses delivery, barberry hall posted a death like Huoxiangzhengqi Rice noodles, the event marketing pattern double Internet catering, pocketed the eye, is street aunt can tell one or two to. But Bo eyeball at the same time, the customers have we think so good?
took Huang Taiji for example, the public comment online evaluation for 3, Jianwai SOHO flagship store 1575 evaluation, and the following Samsung reached more than and 800, nearly 60% diners seem not too satisfied. Perhaps to comment said, these Internet restaurants as a start to focus so much on the taste, but also perhaps the brand played too loud, consumer expectations are too high, is expected to bring then the higher the value, the greater the disappointment".
contrast, the evaluation of some traditional snack bar is relatively high. MO believes that the Internet is indeed in the food and beverage industry marketing have a set, but the catering enterprises survive the truth doesn’t taste? Reluctant to leave the taste to firmly seize the consumer’s stomach, seize the hearts of consumers.
Internet catering is not catering, traditional food should learn what
In fact, a lot of
Internet catering business is not just to enter the food and beverage industry, but to the audience of the catering industry as a dozen