clothing store promotional activities are very common, almost every shop has its own marketing strategy, if you are running a children’s clothing stores can learn marketing knowledge, the headquarters of strength so that franchisees can easily help Denver based strength helping, so you can easily denver.
theme of the development of
children’s wear in this part, mainly to solve two problems: to determine the theme of the activities and packaging theme. The price is the price discount?? gift coupons? Draw?? service promotion demonstration promotion?? consumer credit? Or other promotional tools? Choose what kind of promotional tools and what kind of promotional theme, to take into account the costs of the budget activity goal, competition environment and promotion and distribution.
children’s promotional activities in determining the theme as far as possible to the art of "pull the tiger to do the banner", dilute the commercial purpose of promotion, so that activities closer to consumers, but also to impress consumers. Generally speaking, children are facing the parents and children of such a dual consumer groups, so for the parents, may be largely to highlight the "environmental protection, health care, educational" these topics, and for the children of the direct consumers, their interest is often "fun, fantasy" these themes.
this event is for all children, the parents of the target market or a particular class of children and parents? Active control over the scope of? What is the main goal? What is the promotion of secondary objectives? Is mainly to attract parents to buy or to attract children to buy (note here? Although the children through their parents to buy the final consumption to achieve, but the focus of the two most of the time are very different) these choices are correct or not will directly affect the final effect of promotion.
now the children to the brand in the market condition? In this activity to achieve a what purpose? Treatment is to increase sales of inventory?? is against competitors? Is a new listing? Or to enhance the brand awareness and reputation? Only a clear purpose, in order to make targeted activities. There is need to emphasize that because of the difference between the Chinese children’s clothing brand is not so obvious as adults, in the implementation of activities, we must clarify the difference competition with the brand, even the subtle, strive to make our brand advantage talent shows itself.
children’s clothing store promotional programs can be a lot of difficulties in the development of franchisees, if you want to do a good job of promotional work can be a lot of attention to the relevant information. The above recommendations can be used as a reference, businesses can be based on the actual situation of the store to develop their own promotional programs.